Showing Tag: "selling" (Show all posts)

Selling the Dream Using Social Media

Posted by Jeffrey Blake on Monday, January 18, 2010, In : Evangelism 

An Evangelist is not a well known role but is experiencing a resurgence in the age of Social Media.  Guy Kawasaki was probably one of the first to popularize the roll of the evangelist working for Apple computer.    I was recently re-reading his book on evangelism called "Selling the Dream"  It is still inspiring.

 One of the jobs of a product evangelist is to consume, distill and disseminate vast amounts of information.  And like Guy says - an evangelist must "eat like a hummingbird ...

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Interact First - Sell Second

Posted by Jeffrey Blake on Friday, January 15, 2010, In : Marketing 
via thelostjacket.com

I dont know how many times this idea has been drilled into my head. Im a believer. However, it appears to be quite a difficult concept for many on the web. I think you have to have a marketing/customer sensibility before you can understand it.


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How to Amplify a Conversation - Use AND Instead of BUT

Posted by Jeffrey Blake on Thursday, November 26, 2009, In : Sales 
I have found that I can substitute the word "AND" instead of "BUT" in most any conversation.   Often I want to disagree before agreeing to what someone else is saying.  Thats OK - but its not conducive to listening much less validating a persons thoughts.    In sales we seek to listen and ask questions first.    I have found that I say I am a good listener - but often my analytical side kicks in and I have to interject my own thoughts instead of validating what the other person is saying.

T...
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