Showing Tag: "book" (Show all posts)

Allen Bonde's 10 Steps To A Practical Social Media Strategy

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : Social Media

1. Create a mission statement -- What are your top-level objectives for applying social media and Web 2.0? And how will you achieve them? Ideally, this can be boiled down to one statement, articulating both the vision and where you aim to focus in terms of specific strategies. Don’t skip – or skimp on – this one; it’s important.

2. Assign owners – Who will take the mission, build the team, secure the budget, identify the tools needed? And who will own each channel, like Li...

Link Facebook Wall Entries to Twitter

Posted by Jeffrey Blake on Saturday, February 6, 2010, In : Twitter

You might be wondering how you can automatically post your wall entries on Facebook to Twitter. You want anything new happening on your fan page to be shared on Twitter. Its really quite simple. First go to http://www.facebook.com/twitter You will see a simple page that directs you to make the connection. After clicking you will be taken to a page showing all of you fan pages that you have control over. Find your fan page and click the button that says "Link to Twitter".

Selling the Dream Using Social Media

Posted by Jeffrey Blake on Monday, January 18, 2010, In : Evangelism

An Evangelist is not a well known role but is experiencing a resurgence in the age of Social Media. Guy Kawasaki was probably one of the first to popularize the roll of the evangelist working for Apple computer. I was recently re-reading his book on evangelism called "Selling the Dream" It is still inspiring.

One of the jobs of a product evangelist is to consume, distill and disseminate vast amounts of information. And like Guy says - an evangelist must "eat like a hummingbird ...

How to update status on Twitter and Facebook

Posted by Jeffrey Blake on Thursday, January 14, 2010, In : Twitter

Its quite easy to provide a link that creates a twitter status update for something you are promoting in your blog. Same for Facebook. You dont want them to just go to Twitter but you want to help them out by filling out their status promotion for them. Usually in your blog software you can highlight some text and select the link icon which will pop up a small window and allow you to insert a target url. All the information is in the target URL.

In order to understand wha...

How to Add Twitter Feed to Facebook Fan Page

Posted by Jeffrey Blake on Tuesday, January 5, 2010, In : Facebook

Many people wonder how to have your Twitter updates go to a Facebook Fan page. Its pretty easy. The basic strategy is to add a RSS feed to the Notes tab and let Facebook post naturally to your Page Wall.

1) Go to your Twitter page and click on your Profile so that you see only your updates. At the bottom of the right side you will see an RSS icon and "RSS Feed of <YourID> Tweets". You can right click and "Copy Link Location" or just click on it to view it and then copy the url...

Defending Your Brand Online

Posted by Jeffrey Blake on Friday, January 1, 2010, In : Branding

So what do you see when you google your name. Is it a listing for a convicted felon or porn star? If you have an unusual name (like a well differentiated keyword) you will rise to the top automatically. But if you have an ordinary name you might not even show up. What you don’t want to happen is to have a search result that doesn’t represent you.

Your name is your brand so use it consistently. Don't dilute it by using different variations – pick one version of your name and stick with i...

Best Business Books for 2009

Posted by Jeffrey Blake on Friday, December 18, 2009, In : business

Some great business books.

Top 1000 Social Media Books Of All Time

Posted by Jeffrey Blake on Thursday, December 3, 2009, In : Social Media

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories	David Meerman Scott	2009
What Would Google Do?	Jeff Jarvis	2009
Twitter For Dummies	Laura Fitton, Michael Gruen, Leslie Poston	2009
...

Get Your Personal Brand on First Page of Google Search

Posted by Jeffrey Blake on Tuesday, September 22, 2009, In : Branding

We all know that its important to control your image on Google. One of the best ways to get to the top of a Google SERP is to buy your own domain and populate it with good content. But there is a little known way to get on the first page in 5 minutes - that is by creating a Google Profile page.

To start go to http://www.google.com/profiles If you dont already have a gmail account - then you should go ahead and create one.

You can add:

A short Bio
Photos
Links to your online pages as F...

Promote Your Business and Website

Posted by Jeffrey Blake on Friday, July 10, 2009, In : Promotion

Write a Blog. Nothing is better for publicizing your site than writing some good content into a blog. Blog pages get entered quickly into Google index quite quickly. And good blog software knows how to maximize your number of indexed pages and also providing indexable pages for different tags. So dont forget to categorize and tag your blog posts well because this will enhance your finability
Write For Others - Anytime you can spread your reputation and brand around the better. Offer to g...